The brand was founded in 1958 by Enric Bernat, and is currently owned by the Italian-Dutch company Perfetti Van Melle.

[4] In 1991, Bernat passed formal control of the company to his children Xavier, Ramón, Marcos, Marta and Nina.

[8][9] Its first marketing campaign was the logo with the slogan "Es redondo y dura mucho, Chupa Chups", which translates from Spanish as "It's round and long-lasting".

[8] The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs.

Some packages parody the mandatory black and white warning labels of the European Union with the notice "Sucking does not kill.

Cruyff would suck Chupa Chups on the touchline during matches, having been forced to give up smoking for health reasons.

[citation needed] Between 2000 and 2003, Chupa Chups was the main shirt sponsor of English football team Sheffield Wednesday.

Chupa Chups were available at the front desk of any Springhill Suites property for free to any guest, child or adult.