On March 30, 2011, the company was acquired by GoPro which in particular wanted to use the 3D film capabilities of the CineForm 444 Codec for its 3D HERO System.
The press release in the GoPro acquisition noted that CineForm's codec had been used in movies including Slumdog Millionaire and Need For Speed.
It shares some properties with other wavelet codecs, like JPEG 2000, yet it trades off some compression efficiency (larger file sizes) for greater decode and encode performance.
Plugins for Blackmagic Fusion and The Foundry Nuke compositing systems are available to read and write CineForm natively.
Compared to JPEG2000, CineForm has a slightly higher data rate at similar PSNRs (peak signal to noise ratios) with the benefit of up to 7x faster encode/decode.