Sirius XM once described the channel as follows: CineMagic captures the movie experience via score music, soundtracks and film clips.

[1] According to Ziemer, "We had a slogan in the early days of XM called AFDI (Actually F****** Doing It), which meant if you had a great idea go ahead and make it happen no matter what.

"[2] At one point, the managers of CineMagic had a library exceeding 30,000 film audio clips and 20,000 songs to be utilized within the channel.

[5] On Friday, February 15, 2013, Cinemagic belatedly celebrated John Williams' 81st birthday by playing 16 straight hours of his music.

Under the current format, the Halloween specials, source music, movie news, reviews, and interviews have been dropped from the programming.

However, the station still broadcasts a variety of film scores, including those of Star Wars, The Lord of the Rings, Gladiator, Chinatown, The Incredibles, Gone with the Wind, Kill Bill Vol.

After a brief stint on Sirius Canada's satellite radio service in 2009, the company relegated CineMagic to an online channel designated SIR-9.

However, in September 2009, in the midst of the Toronto International Film Festival, Sirius Canada abruptly removed CineMagic from the overall line-up.

CineMagic was also on DirecTV channel 822 until all Sirius XM programming was dropped in favour of Sonic Tap on February 9, 2010.

When emailed about the decision, Jeremy Coleman, senior vice president of programming at SiriusXM, responded in a form reply: "Every now and then, we have to pull a channel off our service.

Our system and bandwidth only allow for so many channels.... Any change we make, even if it allows us to add something new that pleases a large number of people and expand our subscriber base, will upset those that loved the channel we are removing and that’s certainly the case for CineMagic..."[12] In contrast, Dave Ziemer posted on CineMagic' s Facebook page: "Ok everyone, here's the situation.

Long story sort of short: As part of the merger agreement, SiriusXM is supposed to carry a certain number of minority owned channels.

"[13] The final selection aired on CineMagic' s XM satellite radio station leading up to midnight of July 1, 2011, was "So Long, Farewell (Auf Weidersehen, Goodbye)" from The Sound of Music.