Cine Blitz was launched by Russi Karanjia's Rifa Publications in December 1974, and his daughter Rita Mehta became the first editor-in-chief of the magazine.

To give the new magazine "a flying start", Rita Mehta approached Protima Bedi and asked her to streak across Mumbai, first at Flora Fountain and then at Juhu Beach.

[3][7] The ensuing controversy forced the magazine to then (falsely) claim that the naked run was actually shot in Goa and later superimposed on images of Mumbai.

Its attitude was reflected in its rather tongue-in-cheek tagline of "C to Z of Hindi Films - Everyone covers AB".

[3][8] However around 2000, the magazine sales stagnated for three years and in 2001 it was acquired by UB Group chairman Vijay Mallya under groups by VJM Media Private Limited, though Rita Mehta, its previous owner continued as editor-in-chief of the magazine.