Theatre operations are the Company’s core business comprising the sale of tickets, snacks and beverages in concession stands as well as cinema advertising conducted under its brand name "New Age Media".

The Company is one of the fastest growing cinema chains in Europe with current plans to open 36 new multiplexes (approximately 380 screens) based on existing binding lease agreements.

The Company conducts real estate activities and owns assets located in Bulgaria, Israel and Poland and include: the Mall of Rousse and other plots of land in Bulgaria, plots of land designated to develop an amusement park in Poland, an indirect interest of 39.78% in Ronson Europe NV and an office building in Herzliya, Israel and five other properties in Israel.

[3] In 1958, the family expanded to Tel Aviv, by acquiring the Chen cinema in Dizengoff Square.

The company chose to list on the Warsaw Stock Exchange, since Poland became its major market, representing about 40% of the group's total revenues.

Cinema City will retain its real estate business, which will not be transferred to the combined company.