[5][6][8][9][10] A Taco Bell spokesperson said few of the food items from the Why Pay More menu will remain in Dollar Cravings.
[12][13][14] On 26 December 2012, fast food culture site Brand Eating reported Taco Bell planned to replace their value menu Why Pay More with Dollar Cravings.
[2][16] The pricing of the Dollar Cravings food items was largely determined by the competition from other fast-food restaurants like McDonald's and Wendy's.
Club proved critical of "Everlasting Dollars" stating "In an unflinchingly honest appraisal, Taco Bell caps a 'lifetime' of eating its food at just 46 years.
"[21] A writer for Seeking Alpha said that the new menu "could improve same store sales and once again increase the overall value of owning a Taco Bell chain.
"[22] Canadian Internet news service Digital Journal considered the new menu "a strategy to attract the youth, who had cut down quick-service restaurant visits in the past few years due to low-disposable income amid the sluggishly recovering economy.
His ranking placed the items in the order of Triple Layer Nachos, Spicy Tostada, Shredded Chicken Mini Quesadilla, Cheese Roll-Up, Spicy Potato Soft Taco, Cheesy Bean and Rice Burrito, Beefy Mini Quesadilla, Caramel Apple Empanada, Cinnamon Twists, Beefy Fritos Burrito, and Cinnabon Delights.