Maurice Ravazé selected a site at the northern corner of the Pentagon (Brussels' city centre), near the Brussels–Scheldt Maritime Canal, and close to key train stations.

[3] Architects Dumont and Van Goethem created a modernist complex using glass, steel, and concrete, featuring an innovative night-lighting concept for the showroom.

The main showroom was located at the corner of the Square Sainctelette/Sainctelettesquare and the Place de l'Yser/IJzerplein, with additional buildings for displaying the latest models and housing offices.

[2] In preparation for the 1958 Brussels World's Fair (Expo 58), architect Louis Hoebeke added a gas station and exhibition platform to the showroom.

[2] In 2015, the Brussels Urban Development Corporation purchased the complex to convert it into a contemporary art museum as part of a canal zone revitalization project.