The launch of the Citroën brand in India was the third attempt by Groupe PSA to enter the Indian market.

[1] During the presentation of FY18 results of Groupe PSA, the chairman confirmed that Citroën was the chosen brand to enter the Indian markets.

[7] Citroën India is developing several models specifically for the Indian market, including EVs.

The C5 Aircross was unveiled on 1 February 2021 and launched on 7 April 2021 in two variants: Feel and Shine, with single and dual tone interiors, equipped with a 2.0-litre diesel engine.

[9] The C3 is the first of three models under Citroën's C-cubed program, and has been specifically developed for emerging markets like India and South America.