[citation needed] In 2011, e-commerce operations were launched in the United States, alongside the opening of stores in India and Mexico.

In 2012, Claire's expanded its international presence by opening its first stores in China, Italy, Indonesia, Luxembourg, Dominican Republic, Panama, and Honduras.

"[20] Mann added, "Except for the prototype store in the lobby and the fashion accessories that line the walls of the buyers' offices, the center is unremarkable.

[20] In early January 1995, Pfizer sold its Hoffman Estates headquarters building for $7.4 million to Claire's so it could consolidate its operations in Memphis, Tennessee.

[20] In addition, the company's customer service and investor relations divisions are located in the Pembroke Pines offices.

[24] In November 1990 Claire's moved its Florida offices from northern Dade County to Pembroke Pines.

They average about 1,000 square feet, are typically located in malls and shopping centers, and carry the widest selection of merchandise among Claire's brands.

In North America, Claire's also operates under the Icing brand, stores targeted toward women aged 19–28.

[30] Claire's sells accessories that are geared towards kids, tweens, teens, and young adults and are meant to imitate high-end fashion trends.

Some locations subsequently cater ear piercing, as all staff are fully trained in using a Studex instrument.

On March 5, 2019, Claire's stated that the Food and Drug Administration (FDA) believed some of the company's products may have been contaminated with asbestos.

In response to the FDA claim, Claire's stated they continue to have confidence in the safety of their products, however also issued a voluntary recall and advised consumers to discontinue use.

On May 30, 2019, a JoJo Siwa cosmetic kit was voluntarily recalled due to the FDA warning consumers of "the possible presence of asbestos".

The powder eyeshadow element of the kit was affected due to the possible presence of "trace amounts of asbestos fibers".

Claire's stated these trace amounts were acceptable by European and Canadian cosmetic regulations, and they had ended the use of talcum powder in its products.