[2] He joined Universal Studios in 1940 and was promoted to advertising manager the following year, serving in that role until 1946.
In 1952, he returned to Universal as executive assistant to vice president of advertising David Lipton.
He stayed in this position until late 1972, when he resigned from the studio and joined Universal the following year as a vice president in charge of advertising.
[7] His publicity work played a role in making Jaws a commercial success, starting an advertising campaign two years prior to the film's release.
[2] His legacy in the world of film marketing was felt for several years after, with the University of Southern California holding a seminar in his memory in 1982.