Already a well known local skater in Lyon, Daclin decided to produce equipment to suit the styles of his friends and fellow Lyonnais.

[2] Former Australian professional skateboarder Al Boglio was recruited by Daclin as a "right-hand man" after the brand achieved initial success.

[4] French professional skateboarder Lucas Puig, who was unable to speak English during his early years with the company, then joined the team through Rousseau.

Brophy explained in October 2013 that his early period with the brand was affected by his partying lifestyle in London, UK, but he attained greater focus after a conversation with Boglio.

In 2009, US-based Dwindle Distribution purchased the company from the Salomon Group, with Cliché representatives acknowledging that the brand had been a difficult fit with the snow boarding-focused Amer Sports.

[8] The worldwide premiere of the Bon Voyage video was held in Los Angeles, U.S. and Daniel Espinoza was surprised by the company, as he was informed of his professional status at the event.

[16] In February 2011, the French company released a guest board for skateboarding pioneer Mark Gonzales, who had previously lived for a year with Daclin in Lyon, and an accompanying video was also published.

[19] Morgan Campbell, online content manager for Skateboarding Australia, the country's government-funded peak body, stated:

Just in case you missed it, in 2011 Tas was given the Video Vault treatment for his epic Mad Circle part from almost 20 years ago.

In keeping with its European heritage, the Cliché team was made up of mostly non-US skateboarders: Cale Nuske, a professional skateboarder from Adelaide, Australia, is a former member of the Cliché team and appeared in the video productions Bon Appetit, Freedom Fries, Hello JoJo, Gypsy Tour 2, Clé a Live and Unplugged video and Déja Vu.

[29] The company informed its subscribers that the release date for the DVD version of Bon Voyage is April 26, 2013 and iTunes would sell the video three days afterwards.