Ayres serves as showrunner, while Brad Anderson, Emma Freeman, Ben Young, and Cherie Nowlan are directors.

The next day while at work, a patient shows her a video of Nick visibly beaten and holding up a card that says "I abuse women."

Pia retrieves her phone and finds a voice message from Nick who apologizes for their fight and says there are things he needs to talk about with her.

The police ask Sophie and Pia to return for a secondary interview after a second video is released: Nick holding a sign that reads "I killed a woman."

DeLuca seizes all mobile devices from the Brewer family to look for clues, but Pia claims that her phone is still drying at home.

Roshan shows his sergeant the application as well as a journal entry on Ethan's phone about Nick and Sophie fighting.

Under police advisement, Sophie releases a statement that the kidnapper is mistaken and that Nick has not committed any of the crimes he is accused of.

Following a lead from the Geonicking app, Roshan and Pia rush to the docks where a body appears to have been found.

Detectives Roshan and DeLuca break the news of Nick's death to Sophie and ask if she can identify the man in the surveillance footage.

She denies knowing the man, until Roshan shows an image of him wearing the same shirt in a photo with her on social media.

DeLuca and Roshan arrive in the middle of their conversation and arrest Curtis after he refuses to cooperate by surrendering his digital devices.

While at the police station, Sophie discloses her affair with Curtis, and that when Nick found out he was initially upset, but made up with her afterwards.

Emma's daily life as a successful insurance agent is shown along with her relationship with Nick under the name "Danny."

Pia arrives as well (having been contacted by Emma) and learns that Nick had multiple online personas where he met different women.

Ben poses as a food delivery man, and films the inside of the Brewer home when he is discovered by Pia.

Ben interviews Jenny the next day at the college, who tells him she believes that Tara Wilson, a girl on the volleyball team, may have left due to abuse from Nick.

Undeterred, Ben continues to search for Nick's dating profiles and finds a persona he used: Jeremy Wilkerson.

Through the dark web, Ben obtains access to the dating profile, and discovers that Nick was involved with a woman named "Maggie Oxley."

While there, Ben and Cameron learn that "Maggie Oxley" was an alias for Sarah Burton who died four months ago.

Ben breaks in and finds Sarah's phone, narrowly managing to escape Simon when he returns to the apartment.

Upon returning to Oakland, Cameron is upset at Ben's callousness and insensitivity and decides to spend the night at his parents' house.

Ben goes through Sarah's phone and discovers that Nick was ignoring her, eventually goading her to commit suicide after she threatened to do so.

Kai believes that the location he found was an elaborate prank by Ethan and accepts Dawn and her husband Ed's invitation to come in before they drive him home.

Two years ago, when Nick first began working at the college, he asked Dawn for help setting up his computer.

[2] In December 2019, Zoe Kazan, Betty Gabriel, Adrian Grenier and Phoenix Raei joined the cast.

[3] In February 2020, Abraham Lim, Jessie Collins, Ian Meadows, Daniel Henshall, Motell Foster, Jaylin Fletcher and Cameron Engels joined the cast.

The website's critics consensus reads: "With an array of flashy, half-formed ideas and thin characterizations, Clickbait is more akin to its namesake than the deeper show it aspires to be.

A cast of recognizable, serviceable actors dive with melodrama and zeal into a narrative that defies logical sense but moves at a breakneck pace, ends on cliffhangers like clockwork, and incorporates just enough zigs and zags to keep viewers guessing.

"[11] Adam Sweeting at The Arts Desk described the series as a "fiendishly cunning thriller" and concluded that "the way Ayres and White handle their final-reel reveal is a masterclass in advanced whodunnitry.

"[13] James Croot writing for www.stuff.co.nz wrote that "as a police procedural and heart-stopping horror, it is aces, evoking memories of David Fincher’s finest (Seven, Panic Room), ratcheting up the stakes as the video’s ticker goes into overdrive.