[6] The Scottish comic magazine The Glasgow Looking Glass, founded by English artist William Heath, pioneered the use of the phrase 'To Be Continued' in its serials in 1825.
[4] His influence can also be seen in television soap operas and film series, with The Guardian stating "the DNA of Dickens's busy, episodic storytelling, delivered in instalments and rife with cliffhangers and diversions, is traceable in everything.
"[10] The term "cliffhanger" is considered to have originated with the serialised version of Thomas Hardy's A Pair of Blue Eyes (which was published in Tinsley's Magazine between September 1872 and July 1873) in which Henry Knight, one of the protagonists, is left hanging off a cliff.
[13] Cliffhangers were especially popular from the 1910s through to the 1930s serials when nickelodeons and movie theaters filled the cultural niche later primarily occupied by television.
The programme's cliffhangers sometimes caused controversy, most notably Part Three of The Deadly Assassin (1976), which was altered for future broadcasts following a complaint from campaigner Mary Whitehouse.
[27] The 1969 British film The Italian Job, starring Michael Caine and Noël Coward, ended literally in a cliffhanger, with the villains' coach hanging precariously over a cliff.
Other primetime soap operas, such as Falcon Crest and Knots Landing, also employed dramatic end-of-season cliffhangers on an annual basis.
As well as the aforementioned Soap, the long-running sitcom Cheers would often incorporate cliffhanger season endings, largely (in its earlier years) to increase interest in the on-and-off relationship between its two lead characters, Sam Malone and Diane Chambers.
A longer term cliffhanger was employed in the Star Wars film series, in The Empire Strikes Back (1980) in which Darth Vader made a shock revelation to Luke Skywalker, and Han Solo's life was left in jeopardy after he was frozen and taken away by a bounty hunter.
[32] The two main ways for cliffhangers to keep readers/viewers coming back is to either involve characters in a suspenseful, possibly life-threatening situation, or to feature a sudden shocking revelation.
Cliffhangers are also sometimes deliberately inserted by writers who are uncertain whether a new series or season will be commissioned, in the hope that viewers will demand to know how the situation is resolved.
The final episodes of soaps Dallas and Dynasty also ended in similar fashion, though all three shows would return years later in some form or other to resolve these storylines.
The cliffhanger has become a genre staple (especially in comics, due to the multi-part storylines becoming the norm instead of self-contained stories) to such a degree, in fact, that series writers no longer feel they have to be immediately resolved, or even referenced, when the next episode is shown,[33] variously because the writer didn't feel it was "a strong enough opener,"[34] or simply "couldn't be bothered.
Peter Høeg's novel Smilla's Sense of Snow ends with a deliberate cliffhanger, with the protagonist and main villain involved in a life-and-death chase on the arctic ice off Greenland – and in this case, the author has no intention of ever writing a sequel, the ambiguous ending being part and parcel of the basic ideas permeating the book's plot.
While Greene's book ended with the protagonists definitely choosing the adventurous and rather shady life of smugglers in Paraguay and closing off other options for their future, at the conclusion of the Cukor film a character is seen tossing a coin whose fall would determine their next move, and the film ends on a freeze frame shot as the characters await the fall of the coin.