[3] Clintons was managed by Eddie Shepard,[4] from American Greetings’ subsidiary, Schurman Retail Group.

[5][6] On 4 March 2024, Clintons was acquired by Pillarbox Designs, parent company of the similarly-sized greetings card retailer Cardzone and gift stores as Mooch.

[7] Clinton Cards was founded in 1968 when Don Lewin OBE opened his first shop in Epping, Essex.

In 2004, the company purchased the Birthdays chain of card and party shops for £ 46.4 million but placed the subsidiary into administration in 2009, subsequently buying back 140 of the 332 stores.

In August 2023, Clintons was once again facing financial difficulties; the company appointed advisors to help it avoid insolvency and looked to close 38 of its 179 shops.