Close Range Marketing is an emerging technology that allows businesses to both promote goods and services and involve their customers in interacting with the business.
It commonly uses bluetooth technology to transfer content to cellular devices or laptops within the range of the transmitter.
[2] In order for close range marketing to work effectively, a person needs to have some sort of application installed to his mobile device that accepts push notifications.
[citation needed] Setting up beacons throughout the store makes it possible to track the customer while they are inside.
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