[1][2] Written by Curry alongside producers J Gramm and Mike Hector, the song lyrically is about his struggles with fame.

It also makes several references to Kurt Cobain, the lead singer of American rock band, Nirvana, who committed suicide at the age of 27.

[3][4] The Zev Deans-directed official music video was released on Curry's Vevo channel the same day as the single, and has since been viewed more than 100 million times, becoming his most watched video.

The music video, released at the same time as the song, features Curry as a clown controlled by his master.

The clown later commits suicide, causing the audience to boo the performance.