Club (biscuit)

Club is a range of chocolate covered biscuits, sold in the Republic of Ireland under the Jacob's brand name and in the United Kingdom under McVitie's.

The confection consisted of two rectangular Marie biscuits forming a filled sandwich using a cocoa cream, then covered in thick milk chocolate.

It is unclear exactly when Club Milk biscuits were first imported to England, perhaps beginning informally owing to the trade route between Ireland and the English port of Liverpool.

In the 1990s there was a range called Jacob's Club Class 3 versions with a television advert "Rhino Swan Lake".

[3] In the mid-1990s both the Irish and British Jacob's companies were acquired by French-owned Groupe Danone who redesigned both the biscuit and the packaging.

[4] The original milk and plain biscuits were discontinued, whilst the flavoured varieties were repackaged in cellophane flow pack.

[5] Without resolution of the dispute between United Biscuits (UK) and Fruitfield (Ireland) over the use of the Jacob's brand, the Irish company resumed production of the Club Milk bar.

It returned to the original pattern of two biscuits joined by cocoa cream, and a thick covering of milk chocolate.