The story centers on the football club Cuervos FC, based in the fictional city of Nuevo Toledo, Mexico, and the power struggle that follows the death of its long-time owner and patriarch.

[6] All episodes of the 4th and final season premiered on January 25, 2019 [7] Set in the fictional city of Nuevo Toledo, Mexico, the series focuses on the Cuervos F.C., a football team that faces an identity crisis after the death of its owner, Salvador Iglesias Sr. Due to male-dominant cultural attitudes, his son, Chava, is quickly chosen to take on the role of new president, despite the fact that his sister, Isabel, is considered to be better suited to run the team.

Chava, whose vision is to transform the team into the "Real Madrid of Latin America", soon proves to be a poor decision-maker and often angers his subordinates, especially Vice President Felix Domingo and Coach Goyo.

[8] In response Alazraki and his friend Mike Lam began developing a show with the idea of "Game of Thrones set in the world of soccer", focusing on family members fighting over leadership of the team.

[9] Xaque Gruber of The Huffington Post writes that the series "oscillates brilliantly from laugh-out-loud comedy to poignant drama, while never dipping into Latin stereotypes or telenovela melodrama.