Coco Mademoiselle is a women's perfume by French fashion house Chanel, introduced in 2001 for younger consumers.

The film was directed by the upcoming English BAFTA-winning director Joe Wright, who has also worked with Knightley in his award-winning films Pride & Prejudice (2005) and Atonement (2007).

The soul singer Joss Stone re-recorded Nat King Cole's 1965 "L-O-V-E" for the short film.

In 2014, an advertisement directed by Wright was shot in the Cité du Cinéma by Luc Besson with Knightley and Danila Kozlovsky in the lead roles.

Famous spokesmodels for the fragrance have included Kate Moss, Knightley and Whitney Peak (current).