The company served ten cities and countries across South East Asia, namely Bangkok, Manila, Hong Kong, Singapore, Kuala Lumpur, Jakarta, Bali and Yangon,[1][2][3][4][5] covering local news and cultural trends.

[2] Coconuts Media was inspired by US-based blogs such as the Gothamist network and New York's Gawker,[6] as well as BuzzFeed and Vice.

[18] Coconuts Media launched its first international branch in Manila in November 2012,[2][10][19] ahead of further expansion into Singapore in August 2013.

[3][22][4] Coconuts Media received an Honorable Mention in the 2015 SOPA Awards for Excellence for "Hidden in Plain Sight", a look at the legions of street children in Bangkok.

Despite the closure of its namesake outlet, holding company Coconuts Media continues to operate its other subsidiaries, including BK Magazine, Soimilk, and Grove.

[8] A year after the launch of Coconuts Bangkok in 2011, the company reportedly raised a small and undisclosed round of Angel funding from private investors in Silicon Valley.