The research and focus on cognitive poetics paves way for psychological, sociocultural and indeed linguistic dimensions to develop in relation to stylistics.
One of the main focal points of cognitive literary analysis is conceptual metaphor, an idea pioneered and popularized by the works of Lakoff, as a tool for examining texts.
Prominent figures in the field include Reuven Tsur, who is credited for originating the term,[1] Ronald Langacker, Mark Turner, Gerard Steen, Joanna Gavins and Peter Stockwell.
While the framework for cognitive poetics was still in its infancy during the 1990s, the internet was simultaneously becoming an increasingly popular academic device for research purposes.
The current technological advancements and adjustments pertaining to the internet, social media, music, film, and television have broadened the definition of literature.
The consistent and overlapping nature amongst non-literary and literary backgrounds of language use is especially emphasised through the everyday application of cognitive poetics.
In relation to cognitive poetics, this significant relationship is also deemed as crucial assumption for the theory, as this can be applied in terms of the nature and language of literature.