[2] Before their recording contract with Parlophone in 1999,[3] a music video for "Bigger Stronger" was shot and directed by Mat Whitecross, who ultimately became one of the long-time collaborators of the band.
[4] It was followed by the singles "Shiver", "Yellow", "Trouble" and "Don't Panic" from Parachutes (2000), with the third earning a MTV Video Music Award for Best Art Direction.
The band later shot two different versions of "Viva la Vida", one where they are performing the track and the other referencing Depeche Mode's "Enjoy the Silence".
In 2010, Coldplay launched "Christmas Lights" as a holiday single,[7] while the subsequent year saw Whitecross directing "Every Teardrop Is a Waterfall", "Paradise" and "Charlie Brown" for Mylo Xyloto (2011).
Two years later, Ghost Stories (2014) was made available with five music videos: "Midnight", "Magic", "A Sky Full of Stars", "True Love" and "Ink".