Built in 1891, the four story frame structure is the most prominent commercial building in the town.

The main (northwest-facing) facade is almost symmetrically arranged, with the storefronts opening into a recessed area in the center which also houses the door leading to the upper level.

The left-side entry has been altered to be flush with the facade; that storefront now houses the town offices.

The block was designed by George M. Coombs, and built in 1891 for Fred and Elmer Cole, and is the most prominent building in Bethel's small downtown area.

The Odeon Hall on the upper floors was a major social venue in the town, housing all manner of private and public functions, including graduation ceremonies for Gould Academy.