Inspired by town hall meetings during United States elections, the majority of questions are asked by the audience.

The show is hosted by news anchor Twan Huys, who conceived its format while working as U.S. correspondent in New York and Washington D.C. from 1999–2007.

Foreign guests have included Bill Gates, Shimon Peres, Sting and the Dalai Lama.

Recording takes place in varying venues — frequently (movie) theatres, conference rooms, or sometimes a church.

In a few cases, special venues were arranged, for instance when Da Vinci Code writer Dan Brown was interviewed in the Amsterdam Rijksmuseum, in front of famous painting The Night Watch.