Color preferences

An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors.

This degree of preference was also correlated with their self-reported level of "school spirit".

Color perception of children 3–5 years of age is an indicator of their developmental stage.

From a recent study, it was discussed that associative learning is the process where an individual develops color preferences.

In China, red indicates luck, while in Nigeria and Germany it means the exact opposite.