[4] Balvin collaborated with the Japanese artist Takashi Murakami for the music videos and album and single artworks, which notably feature Murakami's flowers, as well as American clothing brand Guess on a capsule collection inspired by the album.

[14] Suzy Exposito of Rolling Stone awarded the album three and a half out of five stars, writing "Don’t let the Crayola motif fool you: Spanning 10 pigment-themed tracks, Colores is a sophisticated show of Balvin’s sonic palette".

It's a party record whose lyric flows are effortless and laid-back enough -- a Balvin trademark -- to attract listeners inside and outside musica urbano's big tent.

The album's brevity adds depth and dimension to its direct, seductive, welcoming mix and garish presentation.

"[11] Lucas Villa of Consequence of Sound wrote of the album, "The brushstrokes he paints as a purveyor of perreo pop might not be as broad, but they’re far-reaching in highlighting the evolution and future of reggaeton music.