[1][11] Beck described the recording process to music publication NME, saying, "for the first year, we were experimenting and there was a lot of trial and error.

I was touring constantly while making it, so I was attempting to bring some of that energy back to the studio, which isn't always the easiest thing to do.

"[11] Q described "Seventh Heaven" as a "lost '80s pop classic" and "Dear Life" as "lush Beatles-like psychedelia spiked with an existential cry-for-help for a lyric."

"[1] On July 28, 2017, Beck teased the title of his new album by posting a photo of John Baldessari's "Tips for Artists Who Want to Sell" on his Instagram account.

[3] His post followed an accidental leak of the title and release date by an online retailer's private pre-order page briefly being set to public viewing.

[1] The music video for "Up All Night" premiered August 9, 2017, at the ArcLight Hollywood during an all-day conference for Capitol Records, where it was announced it would be released to the public in the near future and would be Colors' third official single.

"Dreams" was released on June 15, 2015, as the lead single from an upcoming album, later announced to be titled Colors.

[18] The upbeat track was inspired by MGMT[19] and marked a contrast to the somber mood of Beck's previous album, Morning Phase (2014).

"[21] The song was heavily featured on Beats 1, Apple Music's flagship radio station, with 65 plays in July 2015.

A video was released exclusively for Apple Music on March 29, 2018, directed by Edgar Wright and featuring Alison Brie.

[35] Beck's team held pop-up shops to promote the album release at famous markets around the US, including the Melrose Trading Post in Los Angeles, CA, the Brooklyn Flea Soho & Brooklyn Flea Dumbo in NYC, the Fremont Market in Seattle, WA, and the Vintage Garage in Chicago, IL.