Episodes feature Seinfeld introducing a vintage car selected for a guest comedian, followed by a drive to a café or restaurant where they drink coffee.

[3] Before the series was developed, Seinfeld was told by leading social network advisers including those at Facebook and Yahoo, that a show length exceeding five minutes had little chance of success on the web.

[4] Acura eventually sponsored the show, giving Seinfeld creative license with creating commercials and product placements.

[8] Excluded are the Super Bowl promotional episode with Jason Alexander and Wayne Knight reprising their respective roles of George Costanza and Newman from Seinfeld,[9] a series of promotional videos featuring Michael Richards as fictional Crackle president Dick Corcoran and a spin-off series Single Shot (2014–2016), which compiled footage from various episodes to focus on a more narrow subject.

[2] The process uses a lean production staff,[2] involves a minimum of network interaction[2] and is designed as an edited and unscripted talk show without an audience that can be comfortably watched on a smartphone.

Several episodes have featured multiple guests appearing together including Carl Reiner and Mel Brooks; Colin Quinn and Mario Joyner; and Kathleen Madigan and Chuck Martin.

A series of bonus promotional videos featuring Michael Richards as Crackle president Dick Corcoran were released before and during this season.

[23] Mike Hale of The New York Times said: "The [series' segments] ... are presented in a clean, elegant template with a studiously casual pencil-drawn logo.

"We watch pairs of rich guys chatting about the gilded joys of their lives and careers and cars, about the sealed-off world they inhabit and we don't."

The New York Daily News wrote of the show's format and first three seasons that, "It all sounds random, which it is and trivial, which it is and isn't.

[28] Critics and audiences alike praised the episode for "what could have easily come off as stilted, manufactured dribble miraculously contains a comedic spark" and for its "charming and relaxed natural moments of playfulness," as well as the chemistry between the two.

[29] The Guardian's Stuart Heritage reviewed the later seasons of the show as degraded in quality, with the Christoph Waltz episode representing a low point that was "a betrayal of the premise [and] a slab of flabby filler to boot".