The label has released albums from artists such as Aziz Ansari, Louis C.K., Dave Attell, Amy Schumer and Kevin Hart.

In the early years, the label signed talent such as Dave Attell, Daniel Tosh, Dane Cook, Lewis Black and Mitch Hedberg to record deals.

Dane Cook continued to be one of the label's biggest names during this time, with his 2007 release, Rough Around the Edges: Live from Madison Square Garden debuting at #11 on US Charts and selling 90,000 copies in its first week.

Steve Raizes and David Derrick, who were at the time overseeing other businesses within Comedy Central Consumer Products, assumed label management.

's Hilarious in 2012, and nominations for Lewis Black's In God We Rust in 2013, and Patton Oswalt: Tragedy Plus Comedy Equals Time and Jim Gaffigan's Obsessed in 2014.

Dara Frank, who oversaw production and creative direction for the team began signing new artists to the label in 2015 such as Liza Treyger, Andrew Santino, Sam Morril, Randy Liedtke, Joe List and Michelle Buteau.