Commodification
[5] Concepts that have been argued as being commodified include broad items such as the body,[6] intimacy,[7] public goods,[8] animals[9] and holidays.
[11] The terms commodification and commoditization are sometimes used synonymously,[12] to describe the process of making commodities out of goods, services, and ideas.
[13][14] However, other authors distinguish them, with commodification used in social contexts to mean that a non-commercial good has become commercial, typically with connotations of "corrupted by commerce", while commoditization is used in business contexts to mean when the market for an existing product has become a commodity market, where products are interchangeable and there is heavy price competition.
[18] According to Marx, this new value of the commodity is derived from the time taken to produce the good, and other considerations are obsolete, including morality, environmental impact, and aesthetic appeal.
[18] Marx claimed that everything would eventually be commodified: "the things which until then had been communicated, but never exchanged, given, but never sold, acquired, but never bought – virtue, love, conscience – all at last enter into commerce.
The United States, with media corporations less prone to governmental interference, is successful at spreading American culture worldwide.
As in Hollywood movies, only selected most exciting, dramatic, emotional aspects are presented while removing unpleasant, controversial or the boring.
The success of marketing a culture entails distributing as much content as possible to the largest audience, causing disruption of everyday life.
[25][26]: 29–32, 97 [27] The extensive use of land and other resources for the production of meat instead of grain for human consumption is a leading cause of malnutrition, hunger, and famine around the world.
[35] Personal information through Social Networking Sites (SNS's), such as music purchases, how we identify, and user profiles are aggregated and sold to corporations and businesses for micro targeting, advertising and marketing.
A travel blogger is an instance of a mediated micro-celebrity, the social-media influencer, targeting a niche audience interested in visiting exotic locale.
They commodify themselves by offering online journals, advice, thoughts, experiences along with photographs and videos, then make money by, selling books, self-branding, blog subscriptions, and advertorials.
[48] Examples of profiting from love are the myriad The Bachelor television shows, and the increase in luxury hotels catering to singles during Valentine's weekends.
The commodification of information allows a higher authority to make money rather than a collaborative system of free thoughts.
[50][51][52] Corporations such as Google, Apple, Facebook, Netflix, and Amazon accelerate and concentrate the commodification of online communities.
[18] Digital tracking, like cookies, have further commodified the use of the internet, giving each click, view, or stream, monetary value, even if it is an interaction with free content.
