Press release

A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components.

[2] Although using a press release can save a news outlet time and money, it constrains the format and style of its content.

In addition, press releases can be favorable towards the organization that commissioned or issued them, framing the topic according to its preferred criteria.

This may cause news media companies to heavily rely on press releases to create stories.

[4] Common structural elements include: As the Internet has assumed growing prominence in the 24-hour news cycle, press release writing styles have evolved.

Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into the print-ready copy.

In this approach, press releases are either sent directly to local newspapers or to free and paid distribution services.

The distribution service then provides the content, as-is, to their media outlets for publication which is usually communicated via online.

Due to Lee's influence, press releases have evolved into a necessity for key details among companies to disclose to the public.

Since then, press releases have been used to inform other journalists, PR's, and other media relation people of important events, statistics, and announcements.