After they realized there was some public support, the Roberts couple had unsuccessfully appealed to contemporary animal welfare groups to campaign against factory farming.

[5] CIWF has offices in the UK, Italy, Netherlands, France, Poland, the United States, Brussels and China.

[10] The London Evening Standard has called it "the most rational of the groups that campaign about animal welfare and the environment.

"[11] In addition to advocacy, it produces educational material for school children,[6] and has fought against what it calls industry-sponsored propaganda.

[15] It has warned about factory farming of dairy cattle, which it says is neither economically beneficial for farmers nor healthy for cows.

[29] Celebrity supporters have included Joanna Lumley, who spoke against long distance animal transport,[30] and Paul McCartney, who advocated for reduced consumption of meat products.

[31] In 2010, Jo Brand, Bill Oddie, Zac Goldsmith, Marc Abraham, and William Roache endorsed CIWF's protest against factory farming of cattle by Nocton Dairies.