In the early 2000s, the group acquired São Paulo-based Barateiro Supermercados, which was to become the present CompreBem a few years later.
Initially, the CompreBem Barateiro brand was launched, in advertising and own-brand products.
Grupo Pão de Açúcar briefly used the Barateiro brand in Rio de Janeiro State, by the acquisition of ABC Supermercados, and subsequent rebranding as ABC Barateiro.
[1] In 2016, GPA decided to rescue the CompreBem brand in the relationship program called "Aliado CompreBem," inspired by a model originally implemented by Grupo Éxito, a subsidiary of Grupo Casino (GPA's parent company) in Colombia.
In it, small independent supermarkets make purchases to supply their stores with the same stocks available under GPA's banners at reduced prices.