[7][8] The movement claims that the measures of "gender ideology" seek to destabilize the nuclear family, following a conspiracy theory which accuses George Soros[9] of aiming to establish a New World Order whose purpose is to promote homosexuality from childhood, legalize abortion and transition industries, same-sex marriage, control the population, and moral degradation.

[11][12][13] When Pedro Pablo Kuczynski became president, he commissioned Jaime Saavedra [es] to modify educational requirements to teach respect of any sexual orientation.

"[16]When faced with the first conservative oppositions to the agenda and the controversy over the alleged gender ideology, Saavedra declared: "We have to be tolerant and respectful of any sexual orientation.

[29] On 25 April 2019, the media reported CMHNTM protests on various bridges of the Vía Expresa Luis Fernán Bedoya Reyes (from Barranco to Lima District),[30] as well as ones in different streets of capital districts such as Los Olivos, El Agustino, San Juan de Miraflores, Puente Piedra, La Molina, Lince, Villa María del Triunfo, among others.

[31] In such places appeared the well-known pink/light blue posters, in clear allusion to the female/male dichotomy,[32][33] but unlike the slogan Con Mis Hijos No Te Metas, the phrases were more radical.

NTMCMH assured and denounced that in the tutoring guide for sixth grade students, published by the Ministry of Education in November 2015, contained some images of the classic story Little Red Riding Hood where the protagonist could be changed by children.

This misrepresentation was published by Fujimorist congressmen Nelly Cuadros [es] and Juan Carlos Gonzales on their Twitter accounts claiming they were a part of the current curriculum, provoking protests mostly from conservatives.