Conceive was founded by Kim Hahn[1] and offers information and support to women interested in starting or expanding their families.

The content also includes articles on nutrition, exercise, emotional wellbeing, sex, and relationship issues.

In addition to the magazine, the Conceive brand included a website (www.conceiveonline.com), e-newsletters, and three books (The Fertility Journal, Fertility Facts, and Cooking to Conceive, all published by Chronicle Books).

In October 2009 Conceive was acquired by the Bonnier Corporation, the U.S. branch of a large Swedish media company, with over 50 titles in the United States.

In May 2013 the magazine was sold to Meredith Corp., and following the change in ownership it ceased publication.