[9] In mid-2018, the subscriber count of the Indian music video channel T-Series rapidly approached that of Swedish web comedian and Let's Player PewDiePie, who at the time was the most-subscribed YouTuber.

In the music video, PewDiePie criticizes T-Series for achieving their early success by selling pirated songs and chairman Bhushan Kumar for alleged tax evasion (in reference to a Times of India article).

[citation needed] He also mocks T-Series for sending him a cease and desist letter alleging that his actions and lyrics of "Bitch Lasagna" were defamatory.

He also mentioned the CEO of T-Series' tax evasion scandal, collusions with the Mumbai mafia, and #MeToo allegations.

[18][17] Eight days after it was released, "Congratulations" was banned in India, alongside PewDiePie's earlier diss track, "Bitch Lasagna".