A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation.
A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection.
The connotation essentially relates to how anything may be associated with a word or phrase; for example, an implied value, judgement or feelings.
[3] It is often useful to avoid words with strong connotations (especially pejorative or disparaging ones) when striving to achieve a neutral point of view.
[4] Semiotic closure, as defined by Terry Eagleton, concerns "a sealed world of ideological stability, which repels the disruptive, decentered forces of language in the name of an imaginary unity.