Bloom began working in the musical arena and teamed up first with bassist Andy Christell, working as a duo, with Bloom supplying the vocals and guitar to Christell's bass guitar.

They were signed by Polygram and scored a local Swedish hit with the single "All Lips and Hips" in 1988.

With guitarist Franco Santunione and drummer Niklas Sigevall, they formed the band, the Electric Boys.

[1] The band's debut, Funk-O-Metal Carpet Ride held a better balanced version of Bloom and Christell's first hit, and they moved on to record another, Groovus Maximus, which never outdistanced their debut, and finally, after a change in lineup with the guitarist and drummer who had joined the duo leaving for new replacements, Freewheelin was released, but without much better critical or commercial success.

He is somewhat of a celebrity in Sweden and has also, especially with Electric Boys and later Silver Ginger 5, gained some international attention.