Still a duo, Jon had recruited his wife Helena after fellow band member Steve Waddington left, following the release of the 1991 remix album Blissed Out.

This song, which was originally used to promote the second season of the popular American primetime soap opera Melrose Place in some European countries, including Italy, has since been used in Homebase advertising too.

The latter song was performed live at the London Gay Pride in 1994 during the afternoon hours of a concert which was then closed by Boy George late at night.

Marisa Fox from Entertainment Weekly wrote, "The Beloved's front man, Jon Marsh, comes off as a New-agey Bryan Ferry, purring cosmic, romantic sentiments (like 'Lose yourself in me') all over his second U.S. album, Conscience.

Whereas Ferry infused rock with sensuality, Marsh and his wife-partner, Helena, lace their ethereal mix with house grooves that seduce and hypnotize.