Consuelo Inés Araújo Noguera (1 August 1940 – 30 September 2001), also known as "La Cacica", was a Colombian politician, writer and self-taught journalist.
Her father, Santander Araújo, was a respected politician, militant and regional leader of the Liberal Party around Valledupar, whose firm character largely influenced his daughter.
This devotion for people pushed her to run for the governorship of the Department of Cesar, which she lost; she later became Minister of Culture for the Colombian government during Conservative president Andrés Pastrana's term.
In 1968, with the help of former Liberal president of Colombia and then acting first governor of the Cesar Department; Alfonso López Michelsen and Vallenato composer Rafael Escalona, she founded the Vallenato Legend Festival, a festival whose primary purpose was to celebrate a religious legend about a miracle by Virgin Mary during the colonial times over a fight between Spanish settlers and Indians; but the people focused more on the music, which ended up overshadowing the other events.
Thus the main purpose of the festival changed, becoming a vehicle for showing and exalting local customs and culture, including the dances, music, arts and crafts, and the whole diversity of people from the region.