[2] It was founded in 1977[3] by Barbara A. Keating-Edh[4][5][6][7] and John Henry Sununu,[8] who would later go on to become Governor of New Hampshire (1983–1989) and White House Chief of Staff during the George H. W. Bush administration.
In the organization's opinion effective consumer advocacy must steadfastly oppose any actions by government or industry that limits competition within markets.
Speaking of the legislation advocated by other consumer organizations Consumer Alert President Barbara A. Keating-Edh said:[10] The regulations ignore the fact that auto accidents are caused by unsafe drivers, not unsafe cars.
...The no-growth movement that is playing havoc with our freedoms gains momentum by fanning public paranoia and by doting on those persons who can't be happy unless they believe they are being poisoned by someone who is earning a profit.The organization sued anti-nuclear-power activists in attempts to make protesters pay for the police presence at demonstrations.
In 1989 Sununu was succeeded as Chairman by attorney William C. MacLeod who would later become director of the Federal Trade Commission's Bureau of Consumer Protection.