[5] In 1987, Rosenfield began to write a ballot box proposal to regulate California property and casualty insurance companies and formed a campaign to sponsor it called Voter Revolt.

[citation needed] Consumer Watchdog argued that the measure would have allowed Mercury and other companies to impose surcharges on drivers who have not had continuous coverage.

[citation needed] To raise awareness of the fact that an insurance company was sponsoring of Proposition 17, Consumer Watchdog sent a man in a chicken suit to legislative hearings on the measure.

[13] In 1994, during the Clinton healthcare debate, Consumer Watchdog created Californians for Quality Care and appointed Jamie Court to lead the campaign.

[14] In 1998, Consumer Watchdog advocated for legislation, ultimately signed into law by California Governor Gray Davis, to extend broad need rights to HMO patients.

During the 2004 election, Consumer Watchdog chartered two private trains, which they called "the Rx Express", to take seniors to Canada to buy cheaper prescription medication.

The Rx Express train trips generated more than three hundred television appearances, with a Nielsen audience of 65 million, 60 newspaper articles, and 100 radio interviews.

[citation needed] The provision of prescription drug benefits to seniors became a central issue in the election and ultimately translated to an expansion of Medicare.

[18][19] Consumer Watchdog lobbied Congress to ban what the group called “drive-through deliveries,” hospitals forcing mothers to be discharged after 8 hours.

The group exposed a Kaiser Permanente memo to the media, which displayed controversial remarks about why newborn mothers should be discharged in that amount of time.

Proposition 9 failed following a $40 million opposition campaign,[citation needed] funded largely by California's three major private utilities – Pacific Gas and Electric Company, Edison International and Sempra Energy.

[citation needed] During the 2000-2001 California electricity crisis, Consumer Watchdog strongly opposed a proposed legislative bailout of the three major utilities.

As the Independent Citizen’s Oversight Committee debated the intellectual property rules of California Proposition 71 (2004), a successful 2004 ballot initiative that created $3 billion in general obligation bonds to fund stem cell research, Consumer Watchdog lobbied to have language put in the regulations that ensure any cures that result from the research be made available to underserved populations and that the state recoup a portion of the taxpayers' investment.

[32] At a hearing in December 2013, the CAFC raised the question of whether Consumer Watchdog had legal standing to appeal; the case could not proceed until that issue was resolved.

Following this campaign, and the signature gathering help of E-Loan's Chris Larsen, Governor Davis signed the "country's toughest financial privacy legislation.

[36] That morning Vladeck announced that the FTC would recommend that every browser come equipped with a "do not track me" function that prevents companies from collecting data against the user's will.

[citation needed] In November 2009 Google launched a dashboard[38] offering consumers better knowledge of and control over their information on Google¹s various services.

[41] In the summer of 2010, the organization launched a video in Times Square portraying Google chief executive Eric Schmidt as an exploitative ice cream salesman.

[45] In 2011, Consumer Watchdog issued a report, "Lost in the Cloud: Google and the US Government", filled with details obtained through the Freedom of Information Act (FOIA) and interviews.

[48] However, Consumer Watchdog subsequently called on Google to extend the right to be forgotten to U.S. users, filing a complaint with the Federal Trade Commission.