News organizations, e-commerce websites, and educational institutions all use content management, but in different ways.
Another equally important aspect of content management involves the creation, maintenance, and application of review standards.
[1] By putting control in the hands of those closest to the content, the context experts, localized governance models empower and unleash creativity.
When the levers of control are strongly centralized, content management systems are capable of delivering an exceptionally clear and unified brand message.
Federated governance models potentially realize the benefits of both localized and centralized control while avoiding the weaknesses of both.
In the case of larger enterprises, in particular, the failure to fully implement or realize a federated governance structure equates to a failure to realize the full return on investment and cost savings that content management systems enable.