[1] The charity is associated with long term partnerships with Indigenous villages, unconditional cash transfers and advocating for basic income as an effective conservation strategy.

Cool Earth was founded in 2007 by entrepreneur Johan Eliasch and MP Frank Field out of their common interest in protecting the rainforest.

[7] The organisation is currently active in Papua New Guinea, Peru, Cameroon, the Democratic Republic of Congo and Gabon; and has previously finished work in Brazil and Ecuador.

Cool Earth has been partnered with villages in the Asháninka community since 2008,[9] after they contacted the charity desperate to be able to turn loggers away despite living below the poverty line.

The jewellery producers use seeds harvested from the rainforest and their work has inspired Vivienne Westwood’s Gold Label Collection and featured in her Paris fashion show.

They are aiming to build sustainable livelihoods to enable the villagers to halt the advance of the palm plantations from the east and protect the pristine rainforest behind.

[12][13] Cool Earth has been supported by notable people and ambassadors including Professor James Lovelock, Dame Vivienne Westwood,[14] Pamela Anderson, Kate Moss, Professor Lord Stern, Dr Tony Juniper, Kelly Hoppen, Leah Wood, Nick Baker, Gillian Burke and Dr John Hemming.