It is based on the book Cool It: The Skeptical Environmentalist's Guide to Global Warming by Danish statistician Bjørn Lomborg.

The film stars Lomborg, best known for authoring The Skeptical Environmentalist, and explores his views on global warming and criticisms of conventional mitigation approaches.

It premiered in Canada at the 2010 Toronto International Film Festival and had a theatrical United States release on November 12, 2010.

[12] The Atlantic review by Clive Crook, who describes himself in the article as a "friend" of Lomborg and having taken "his side in the controversy that followed the publication of the Skeptical Environmentalist--a terrific book," called it "An urgent, intelligent, and entertaining account of the climate policy debate, with a strong focus on cost-effective solutions.

[1] Justin Lowe in The Hollywood Reporter described the film as "A mix of interviews, location footage, animated sequences and archival material support Lomborg’s point of view, which Timoner treats without any noticeable skepticism, even including him as a co-writer on the script".