Originally Cool TV had the target audience of urban 15–29-year-olds who love music, externals, clothes, trendy lifestyle and extravagance.

[2] In 2009, Cool TV purchased the airing rights of the successful Hungarian version of Whose Line Is It Anyway?, Beugró.

These included: South Park, Married... with Children (Egy rém rendes család), 24, Footballer's Wives (Futbalista feleségek), The L Word (L), Queer as Folk (A fiúk a klubból), The Unit (Az egység), Dead Like Me (Haláli hullák), Weeds (Spangli), Skins (Skins), Desperate Housewives (Született feleségek) From 30 August 2010, Cool TV changed image and was rebranded, aiming for a wider audience.

The move was successful because as of July 2012 Cool TV is the third most watched commercial TV channel, and most watched cable channel in Hungary (target audience 18–49, prime time 19.00-23.00) beating main competitor Viasat 3.

The new logo is similar to the one introduced in 2010, however, the two red dots remained the same, but the previously gray circles turned white and 3D.