The text discusses at length the notion of coopetition, a business strategy gained from game theory to demonstrate when it is better for competitors to work together rather than to go up against one another in contest.

[2] Their research added to previous industry analysis such as Michael Porter’s five forces model, which focused almost entirely on competition between businesses.

Then we wouldn't have to spend so much late-night time on the phone with friends, playing out scenarios of the possibilities life offers.

The authors never really make clear what distinguishes game theory from good business sense.

Decision-making is looking upside, downside, matching advantage against disadvantage, marrying a weakness to a strength and occasionally doing something "counterintuitive" that actually makes complete sense in context.