In 1997,[7] seventeen out of 26 matches, including all elimination games, were offered through satellite distributors PrimeStar and Fox Sports Direct.
2001 saw a breakthrough when Univision and cable cousin Galavisión provided coverage of Copa América to broadcast television for the first time.
Univision was once again the exclusive American television home for the Copa in 2004, where the average improved slightly to 1.75 million.
After ESPN tried and failed[10] to acquire the 2011 Copa América English-language broadcasting rights for their then-nascent ESPN3 streaming service, Traffic Sports swooped in and put all the games on YouTube for free.
[16] Fox Sports[17] beat out both ESPN and beIN for the English-language broadcasting rights to Copa América Centenario in 2016.
[18] In 2019, ESPN's streaming service ESPN+ acquired both the English-language and Portuguese-language[19] rights for the 2019 Copa América.
Univision through its sports programming division TUDN,[22] retained Spanish-language rights for the 2021 edition.