In advertising, the term "copy" means the output of copywriters, who are employed to write material which encourages consumers to buy goods or services.
is the main article or text that writers are responsible for, in contrast with display copy, accompanying material such as headlines and captions, which are usually written by copy editors or sub-editors.
In books, it means the text (manuscript, typescript) as written by the author, which the copy editor then prepares for typesetting and printing.
[1] The term's usage can be demonstrated in the way an editor decides to embed an advertising material directly into the editorial copy, which means that the advertisement would use the same font, layout presentation, feel of the editorial copy it is being integrated into (or not, as the case may be).
[2] This concept underscores how the copy can also refer to the identity of the newspaper or the magazine since the method of composition and layout can define its brand and positioning.