The daughter of the Poodles' singer Jakob Samuel and Fia Lönnborn, she first entered music by auditioning for Idol 2008; she received some media attention after being mocked by the judges.

[2] 14 years later jury member Anders Bagge and Jakobs both participated and were favorites in Melodifestivalen 2022 and he then apologized, saying "Shit, how wrong you can be, how talented you are".

[3] She started her music career as a member of the girl group Love Generation, who participated in Melodifestivalen 2011 and 2012.

[5] In 2020, Jakobs composed and performed the song "Weight of the World" which became the soundtrack for the HBO Nordic series Björnstad.

[6] In 2022, Jakobs went solo as a singer and participated in Melodifestivalen 2022 with the song "Hold Me Closer", which qualified for the final and later won with 146 points,[7][8] thus earning her the right to represent Sweden in the Eurovision Song Contest 2022 in Turin.